Robots

Our task was to create an eye-catching booth showcasing the capabilities of Mitsubishi's industrial robots.

We were provided with specific robot models and approximate dimensions for the booth. At the end of each robotic arm, we mounted a monitor where content would be displayed. The brief asked for something "wow" and visually striking. We need something elegant yet precise - artistic, but with a high-tech edge.

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Inspiration mashup

I drew inspiration from Chris Cunningham’s “All Is Full of Love” and "Box" by Bot & Dolly - blending it with a minimalist, Japanese aesthetic, paying homage to Mitsubishi’s origins. That's also a first timeline aproach - what's shown for how long. Basic structure tight to content needs and music.

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The robots are incredibly fast and have precise, repeatable movements, but their arms have limited range. I wanted to show the gentle, dance-like quality of their motion. I tested all the possible ways the robot arms with monitors could move. 

I started by choreographing the robotic arms in 3D software.
The data from the software was then exported, processed by Mitsubishi team and applied frame by frame - angle by angle to the real robotic arms at the booth. Mitsubishi Electric’s skilled programmers transferred the exact motions to the robot arms. After a lot of hard work, patience, and using styrofoam models for testing, we managed to make the real robot arms move exactly like the 3D animation.

Some concepts
& final lcd content

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modele w boxach
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Three final presentations
We created three separate 3-minute presentations, each focusing on a different theme:

The Seven Guiding Principles

Mitsubishi Electric’s Products

Features of Industrial Robots

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CREDITS:

MISUBISHI
PRODUCT CORDINATOR - Kamil Dudek, Wojciech Łaś
SCRIPTING & PROGRAMMING - Jakub Zawodnik
BERRYLIFE
PROJECT COORDINATION - Miranda Jędrzejowska, Łukasz Szoka
PLAYER PROGRAMMING - Jakub Serafin
SCRIPTING - Paweł Sadowski

CONCEPT, SCENARIO, MOTION DESIGN,
ROBOT'S CHOREOGRAPHY & ANIMATION SCRIPTING, EDITING

- Paweł Weremiuk

Contact

Paweł Weremiuk
POLAND, Cracow based

Phone: +48 506 356 527
Email: pawel@weremiuk.com

© Paweł Weremiuk 2024
Direction | Animation | Design

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