We were provided with specific robot models and approximate dimensions for the booth. At the end of each robotic arm, we mounted a monitor where content would be displayed. The brief asked for something "wow" and visually striking. We need something elegant yet precise - artistic, but with a high-tech edge.
I drew inspiration from Chris Cunningham’s “All Is Full of Love” and "Box" by Bot & Dolly - blending it with a minimalist, Japanese aesthetic, paying homage to Mitsubishi’s origins. That's also a first timeline aproach - what's shown for how long. Basic structure tight to content needs and music.
The robots are incredibly fast and have precise, repeatable movements, but their arms have limited range. I wanted to show the gentle, dance-like quality of their motion. I tested all the possible ways the robot arms with monitors could move.
I started by choreographing the robotic arms in 3D software.
The data from the software was then exported, processed by Mitsubishi team and applied frame by frame - angle by angle to the real robotic arms at the booth. Mitsubishi Electric’s skilled programmers transferred the exact motions to the robot arms. After a lot of hard work, patience, and using styrofoam models for testing, we managed to make the real robot arms move exactly like the 3D animation.
Some concepts
& final lcd content
Three final presentations
We created three separate 3-minute presentations, each focusing on a different theme:
CREDITS:
MISUBISHI
PRODUCT CORDINATOR - Kamil Dudek, Wojciech Łaś
SCRIPTING & PROGRAMMING - Jakub Zawodnik
BERRYLIFE
PROJECT COORDINATION - Miranda Jędrzejowska, Łukasz Szoka
PLAYER PROGRAMMING - Jakub Serafin
SCRIPTING - Paweł Sadowski
CONCEPT, SCENARIO, MOTION DESIGN,
ROBOT'S CHOREOGRAPHY & ANIMATION SCRIPTING, EDITING
- Paweł Weremiuk
Contact
Paweł Weremiuk
POLAND, Cracow based
Phone: +48 506 356 527
Email: pawel@weremiuk.com
© Paweł Weremiuk 2024
Direction | Animation | Design
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