Vector Software Group
products presentation

How can software be visualized?
My approach was to illustrate where people’s needs intersect with software integrations - through examples like public transportation, cultural ticket sales points, city cards, and app integrations.

3D was designed to enhance
both visual appeal and information visibility

I chose 3D animation because we’re constantly referencing urban spaces, shifting locations, and changing perspectives. This fast-paced, dynamic subject can’t be shown FLAT. I carefully crafted camera distances to give viewers enough time to absorb information, ensuring the user journey was engaging. Extra effort was put into enhancing the readability of the information layout, making it clear, appealing, and easy-to-follow way. The mix of linear locations and simplified 3D character design emphasizes what’s essential, while other elements remain suggestive and symbolic.